Locally-Grown Marketing Campaigns Increasing Farmer Sales and Profits: Programs to buy locally grown produce have resulted in increased sales and prices. Letting your customers know that your product is grown locally can give you an effective edge over your competition.

Buy Fresh Buy Local Campaign encourages consumers to purchase local food for better taste and freshness, to help strengthen the local economy and community, and to preserve open space. The campaign seeks to bring farms, farm families, and their produce and other products greater attention in local newspapers. In addition Buy Fresh Buy Local posters, banners and other promotional items are available to participating farmers, retailers, and restaurants.

Local Farmers Make the Difference: In order for a program promoting locally grown produce to be effective, more that a slogan and logo are needed. Promotion does not mean just advertising. A promotional campaign must convince consumers that they should buy local. For Buy Fresh Buy Local to be the most successful, local farmers must share their stores with consumers. Local farmers can connect with retailers and restaurants by participating in food and farming events, or by visiting a sore for a tasting event. Retailers and restaurants can be very helpful in spreading the word. After all, retailers and restaurants sell directly to the final consumers.

Exceptional Product Quality: Consumers are likely to be willing to pay more for locally grown products because they feel the products are higher in quality. Freshness, taste, and food safety may all be factors that influence the consumer's purchase decision. If consumers have a bad experience with locally grown products, it will affect everyone involved in the program. Marketing experts report that a person with something bad to say will tell nine people, whereas a person with something good to say will tell only one person. The entire effort is better served if only high quality products are marketed in the program.